Your business site shouldn’t be something you’re constantly stressing over and managing.
It shouldn’t be a point of concern; it shouldn’t make you cringe when someone says “Do you have a site I can visit to see more about you?”, and it sure as hell shouldn’t be a nightmare to update.
A site should be a precise tool that helps you to:
- promote your brand and what you do in a way you’re proud of
- connect easily your potential customers and fans
- make you money
And it needs to do all those things without it being YOUR full time job.
Sounds too good to be true?
It ain’t. Here are 3 things you can do right now to help get your site to awesome-ville:
1. Look at your copy/videos/offers. Who are you talking to?
If you’re talking to the wrong audience, chances are you aren’t getting your desired sales or are working with people you don’t want to work with. You’ve got to know your audience, what they want, what they fear and what they hope to gain by working with you, buying your product, etc.
Important questions to ask yourself:
- Who are you offering this to, SPECIFICALLY. Why?
- Are you an expert talking to experts? Are you an expert talking to non-experts?
- Are you their dream come true? Why? Explain.
If you know you are but your site is not saying it in an effective way, you’re majorly missing out.
If I don’t know what you do, why you do it and how you can help me, I don’t care about your business, and I will leave your site.
Looking at your materials can be scary and uncomfortable. It will force you to put time and work into planning. I know becuase I just had to do it all over again for my business, and it hurt for a bit.
But this is an amazing effort, one that will pay off in the long and short runs. Trust me, you’ll feel better once you do this!
I go into greater detail on this point in “The 3 BIG Mistakes New Business Owners Make on Their Sites” report. Sign up on the bottom to grab it for free.
2. Are you easily reachable? Is the process simple? Help them find you.
Your fans want to talk to you, connect with you, know more about you, buy from you. Are you making that easy for them or are you making them jump through hoops to find that contact form?
Stuff that makes others find you easier:
- Short contact form linked to from every page
- Non-overwhelming social media icons. You know what I mean by non-overwhelming. I’ve seen so much going on on people’s sites it can be majorly jarring
- Sign-up form for your list
I had a long contact form once, and one day I looked at it and asked myself “Would I fill this out before wanting to kill myself?”
I shortened it. 🙂
3. Look at your site. Do you like how it looks or does it cause your stomach to turn?
Obviously, your site has to look good. Not because you’re a visual snob but because people are looking you up and seeing your site and judging you as they’re doing it. You did it to my site when you came here.
We all do it. It’s human.
We can leave a lot off to taste, but there are some basic notions on design and layout that simply need to be honored, or people WILL run screaming from your site.
Otherwise they’ll be scrolling your site and thinking: “If you’re such a hot coach, why does your site look like crap?”
I wrote a post here about effective design practices and what you as a consumer should look for in a successful site.
If you like the designer you’re working with, TRUST them to tell you when something you think is just the best idea ever maybe not be so good. Some of the best results my clients have had have come from my dissuading them from something horrendous they thought was just the bomb!
The short of it is that your site needs to be well done visually, otherwise it drives people AWAY rather than being the fantastic tool that it is meant to be.
Your site needs to be a well-oiled machine.
Managing the 3 things above will make a helluva difference for you. And if you need any help, check out the Web Strategy Jam or get in touch with me, and we’ll find a solution that meets your goals and makes your life simpler.